Kinds Patches

The challenge

In August 2024, Kind Patches faced a growth plateau, stuck at a monthly turnover of 2 MSEK. Media purchases were previously handled internally, but lacked the structure, creative strategy and channel width required to switch up. They needed a partner who could:
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• Optimize and restructure your advertising
• Create a performance-based creative strategy
• Expand to new markets and channels
• Improve tracking and measurement

Our solution

1. Creative strategy

We built a new creative approach from the ground up:

• Systematic testing of angles, formats and messages
• Weekly iterations based on results
• Audience-tailored ads for each product category

2. Expansion into new markets

We helped lead the launch in the US, with customized messaging, targeting and offers. We also supported the launch of new products with clear positioning and a scalable GTM strategy.

3. Channel diversification

In addition to Meta and Google, we helped Kind Patches succeed at:

• Applovin — for mobile growth
• Taboola — to reach new audiences through native advertising

4. Attribution & first party data

In order to make better decisions and optimize the overall picture, we helped to:

• Implement a third-party attribution platform
• Using First-Party Data to Enhance Media Purchases
• Increase signal strength and reduce reliance on platform data
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