Case Study

Swedish Candy

30 Mar 2026

About the brand

Swedish Candy is a candy company that unites two worlds — Sweden's unique candy culture and the rapidly growing demand for Swedish candy in the United Arab Emirates. With a store in Abu Dhabi and e-commerce covering the entire UAE, they offer a solid selection of Swedish quality sweets and snacks to a new and curious target audience.

Challenges

When Swedish Candy opened its first store in Abu Dhabi in November 2024, we were there from the start — with the mission to build a strong digital presence that would support both in-store sales and the upcoming e-commerce.

The challenge was to:

Launch a new brand in a new market
Capitalize on the growing global trend around Swedish candy
Stand out from competitors in a fast-growing category
Create a culturally relevant tonality for a new audience
Build traffic, brand awareness and sales digitally — from scratch

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Nuestro solución

‍1. Local Storytelling & TikTok Strategy

We built a clear and engaging narrative around Swedish candy culture — where concepts such as saturday candy and pick-candy became cultural bridges to the target audience in the UAE.

Pero collaborazione con creatori locali, prodotti contenuti a alta rato, focusando su angoli viral e la relevenza locale per utenti TikTok in la regione.
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2. Paid social & search advertising

We set up paid campaigns on Meta, Google and TikTok Ads, with performance creatives focused on driving new customer sales in e-commerce.

With locally-tailored messages and a scalable ad layout, we generated both store visits and online sales.
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3. Organic Instagram & Brand Identity

We took over responsibility for Swedish Candy's organic Instagram and created an expression that reflects the brand's identity — colorful, playful and recognizable.

Vi a a.

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4. CRM & Retention

As our customer base grew, we enabled Swedish Candy's CRM work through:

Automated email flows to maximize customer value
Newsletters to drive buybacks
Continuous optimization to increase retention over time

Upshot

After just six months, Swedish Candy har:

✓ Built a strong organic presence on TikTok — with over 15,000 followers and 7.2 million views
✓ Established a scalable digital sale through Meta, Google and TikTok
✓ Increased both store sales in Abu Dhabi and e-commerce throughout the UAE
✓ Created a clear brand expression on Instagram — with close to 5,000 followers organically
✓ Enabled CRM that today accounts for a significant percentage of recurring revenue

Together, we have positioned Swedish Candy as the Swedish candy brand in the UAE — with a strong digital foundation for continued, profitable growth.