Wunder-Baum

The challenge

As new brands and fragrance products are established, it has become more important than ever for Wunder-Baum to remain relevant, build its brand and engage a new generation of users.

Over the years, Wunder-Baum had built up a strong TikTok presence through its in-house marketing team. Despite hundreds of thousands of views and a growing number of followers, the account did not consistently reach the right geographic target audience — making it difficult to link results to priority markets such as Sweden.

The challenge was to:

• Target your content to the right geographic audience
• Create stronger retention and increased engagement
• Make content perform evenly over time
• Scale up content production without losing tonality
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Our solution

1. Organic TikTok Strategy for the Right Audience

We developed a new strategy focusing on:

• Reach the Swedish target audience to a greater extent
• Maintain and enhance visual expression
• Create content that fits your platform and audience

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2. Creative work & planning

Before the production takes place, we develop clear concepts and manual ideas in connection with regular brief meetings. We make sure each video has a clear angle that matches both the tonality of the brand and the dynamics of TikTok. We are also responsible for casting creators and extras.

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3. Content Production

We produce content at a high pace with a focus on relevance, clarity and TikTok custom pace. Everything to create videos that engage your target audience and build your brand over time.

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4. Publishing & Optimization

We manage the publication of content and work on an ongoing basis with adjustments based on results. In this way, we ensure that the content continues to reach the right audience and evolves over time.
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